mobile application development

Categories : Mobile App Development

Author : Jayanthi K Date : Jul 27, 2021

Give your business that extra edge through mobile apps

The number of smartphone users (2.7 billion) across the world is growing rapidly. You can grow your business by taking advantage of mobile users. 

The increasing number of smartphone users has made it mandatory to consider having a mobile app for your business. 

A study on smartphone usage reveals that Mobile apps are expected to generate 188.9 billion US dollars in revenues in 2020.

What are mobile apps?

Mobile apps are software applications designed to run on a mobile device. They are different from a mobile website that runs on a mobile browser. 

Mobile apps need to be downloaded and installed on a mobile device. A mobile application doesn’t need a browser to run. 

The app pulls data from the internet. Some apps are designed to run offline. A mobile app has a touch interface for better interactivity.

Everything you need to know about mobile apps

The first step to building a mobile app is to familiarize yourself with the latest technologies that are being used.

Basically, there are three types of apps:

  • Native apps: Native apps are built for a specific platform, say iOS or Android. Since they are native to a particular operating system, they cannot be used on other platforms. For instance, an Android app cannot run on an iPhone device. Native apps have to be downloaded and installed from the app store. The advantage of native apps is high performance, the downside is higher cost as we need to create multiple apps for different platforms.
  • Hybrid apps: Hybrid apps use technologies such as HTML, javascript. They possess the features of both native and web-based apps. They run on multiple platforms (Windows, iOS, Android). They can be installed from the app store. The advantage is single code can be used for all platforms, the downside is they lack speed and performance.
  • Web-based apps: Web applications are basically mobile responsive websites written in HTML or javascript. They run on a web server. They need not be downloaded or installed on a mobile device. As they are available on the web, there is no additional cost to be spent for an app store. The drawback is that they may have design issues and can be accessed only through the internet.

Each of the above apps has its own pros and cons. Get expert advice to know which of these will work best for your business.

How does your business benefit through mobile applications?

If your business is ignoring mobile users, then you don’t have a clue about what you are missing out on. It is a myth that only large businesses need a mobile application. But in reality, small and mid-size businesses see tremendous benefits through the mobile app. A mobile app for your business can help you stand out from your competitors. Here are some of the advantages of having a mobile app.

Better visibility

Gone are the days when people used their PCs to connect to the Internet. Now, People spend more time on their smartphones rather than on a desktop computer.

Target young customers

More than 92% of Millennials own a smartphone. They get connected to the internet only through a mobile device. If your business is targeting young consumers, don’t have a second thought in building a mobile app. Millennials prefer using an app instead of calling to buy a product or a service.

Increase customer engagement

Pamphlets, advertisements and billboards can reach only a limited number of people. With the mobile app,  your customers are just one click away. You get a chance to be connected with the customer 24/7. You can engage your customers with info about new products, offers and deals thereby increasing sales.

Brand outreach

Users get to see your app icon whenever they see the apps installed on their mobile. It is also easy to share the app among users. This creates brand awareness and gives free marketing for your business.

Personalized notifications

It is easy to send a notification to users who have installed the app on their mobile. You get to know your customer’s geographic location and demographics. The notifications can be customized based on this info which will result in enhanced customer experience.

Better analytics

You get better insights into how users interact with the app. You can take advantage of this data and get to know your customer’s likes and preferences.

What are you waiting for? Having a mobile app can never be a wrong decision. Contact us now to make an informed decision about building a mobile app for your business.

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