Company Overview

A leading FMCG distribution and retail development company in Qatar, established more than four decades ago. With expertise in exclusive distribution of fast-moving consumer goods, perfumeries, cosmetics, and skin care products, the organization has earned a reputation for representing international brands and delivering quality products that enhance consumer lifestyles. Its long-standing market presence is built on dedicated service, strong customer relationships, and continuous investment in growth and brand building.

Business Challenges

A leading FMCG distribution and retail development company in Qatar, established more than four decades ago. With expertise in exclusive distribution of fast-moving consumer goods, perfumeries, cosmetics, and skin care products, the organization has earned a reputation for representing international brands and delivering quality products that enhance consumer lifestyles. Its long-standing market presence is built on dedicated service, strong customer relationships, and continuous investment in growth and brand building.

# Type of Assets Numbers
1 Vans 30 +

The Solution

By implementing TracSales, the company digitized its van sales and order management process. Field sales representatives now capture orders directly through mobile devices, ensuring immediate synchronization with the central system. This streamlined stock tracking, reduced paperwork, and enabled quicker order fulfillment. The integration with the in-house ERP system provided management with greater visibility into sales and inventory, driving faster decisions, and ensuring consistent customer satisfaction.

# Platform Technology
1 WEB .NET Core with MVC
2 Mobile Ionic (Android)
3 Database MS SQL
4 ERP Homegrown ERP
5 Customization Yes

Outcomes

Simplified and digitized van sales operations.
Increased efficiency in stock updates and tracking across multiple vans Real-time order capture and faster processing
The system captures customer details and helps smooth inquiries into conversions.
Faster and more accurate fulfillment of customer orders.
Reduced paperwork and minimized manual errors
Stronger integration with ERP for seamless operations and reporting.
Overall improvement in customer service and business agility.

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