Company Overview

A leading distribution company in Qatar with decades of market presence, delivering global brands across multiple sectors such as fast-moving consumer goods, consumer electronics, home appliances, office equipment, and furniture. With in-house warehousing, distribution, and service centers, the company ensures reliable delivery and superior aftersales support, enhancing customer experience nationwide.

Business Challenges

The company needed a system to bring greater real-time visibility, reduce delays, and increase the efficiency of its sales operations. Keeping track of stock levels, pushing orders from field to central, ensuring accurate data flow, and synchronizing inventory with sales were difficult under manual or semi-automated processes. These challenges took a toll on responsiveness and service consistency across its widespread product portfolio.

# Type of Assets Numbers
1 Inventory Lines 7000 +
2 Vans 75 +

The Solution

The implementation of TracSales transformed sales and distribution operations by digitizing the entire van sales process. The solution provided sales teams with the ability to place orders directly in the field, capture customer transactions in real time, and synchronize data seamlessly with the central system. This eliminated paperwork, reduced delays, and ensured that stock levels, customer demand, and sales performance were always visible and up to date, helping the company serve customers faster and more efficiently.

# Platform Technology
1 WEB .NET Core with MVC
2 Mobile Ionic (Android)
3 Database MS SQL
4 ERP Microsoft Dynamics 365
5 Customization Yes

Outcomes

Streamlined van sales operations with real-time order processing.
Increased efficiency in stock updates and tracking across multiple vans.
The system captures customer details and helps smooth inquiries into conversions.
Faster and more accurate fulfillment of customer orders.
Improved visibility into daily sales activities and performance.
Stronger integration with ERP for seamless operations and reporting.
Overall improvement in customer service and business agility.

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